One of the first things people ask me when we’re talking about wireless services in Canada is this: why should we care how much cell phones cost? Aren’t they a luxury? Well, the way we’re using our cell phones these days suggests otherwise – more and more Canadians are ditching their landlines every day in favour of going wireless. Since so many people depend on wireless services in their daily lives, I would say it’s only natural that we should be concerned with their cost – all the more so considering communication spending is among the 7 largest expenses facing Canadian households.

During a recent interview, I was caught off guard when asked: “It sounds like you think cell phones are just for the rich. Is that true?” “Absolutely not,” I responded, “mobile phones might not be for everyone, but everyone should be able to make that choice for themselves…